Advertisements featuring popular athlete Livvy Dunne in football campaigns are now being released by Fanatics
Fanatics Sportsbook has announced a exciting new partnership with College National Champion athlete and cultural powerhouse, Ivvy Dunne. This collaboration marks a significant step in Fanatics Sportsbook's mission to expand its reach with existing betting audiences and speak to new ones.
The football ad campaign, which launched on August 18, can be seen on major TV networks, Out-of-Home (OOH), Online Video (OLV), audio, podcasts, and various digital channels. Three new cinematic ads, titled "Explained by Livvy Dunne", have already aired, with the first one being a 30-second cinematic piece that recognizes the benefits for bettors who may want to switch to Fanatics Sportsbook.
Selena Kalvaria, Fanatics Betting and Gaming's Chief Marketing Officer, acknowledged the strong position of Fanatics Sportsbook as a disruptor brand. She stated, "We are thrilled to partner with Ivvy Dunne, a highly influential figure in the sports and entertainment world. This collaboration is a testament to our commitment to offer an industry-leading betting experience."
The ads are designed to resonate with both bettors and sports fans alike. Ivvy Dunne expressed her excitement about the new collaboration and her role in attracting more people to football. She said, "Fanatics Sportsbook is easy to use, genuinely fun, and makes the sports betting experience feel more like being part of the game."
The second ad features Ivvy Dunne and focuses on Fanatics' market-leading Fair Play protection. This feature refunds or pays out as a win in cases where a pro football player is ruled out due to a first-half injury for all prop bets. The third ad in the series is expected to emphasize Fanatics Sportsbook's FanCash rewards.
The ads also highlight Fanatics Sportsbook's industry-leading offering, including FanCash rewards, Fair Play protection, and Gameday Guarantee FanCash promotion. The Gameday Guarantee offers up to $100 in FanCash back for new customers on their first football bet if it loses on game day (applicable for every college and pro football game through October).
The partnership between Fanatics Sportsbook and Ivvy Dunne aims to expand the brand's reach with existing betting audiences and speak to new ones. The ads were timed to coincide with the start of the football season, ensuring maximum visibility and engagement.
With this new campaign, Fanatics Sportsbook is set to make a strong impact in the sports betting industry, offering a unique and engaging experience for both bettors and sports fans alike.
