Four casino-style social platforms decide to withdraw from operations in California
In a strategic move to comply with the evolving legal landscape, B2Services OÜ, an Estonia-based operator, has withdrawn four of its sweepstakes casinos from the California market. The casinos, which include MegaBonanza, Hello Millions, PlayFame, and SpinBlitz, were pulled out primarily due to the impending regulatory changes in the state.
California Assembly Bill 831, which aims to ban dual-currency sweepstakes gaming sites, has been making its way through the Senate Committee on Public Safety. In July 2025, the bill advanced with a unanimous 6-0 vote and is now heading to the Senate Appropriations Committee. This legislation, if passed, could make these sweepstakes casino models illegal or heavily restricted in California.
The withdrawal of these casinos by B2Services OÜ is part of a broader trend of sweepstakes casinos pulling back from states where regulatory scrutiny is increasing. The operator's decision aligns with similar actions by other operators in U.S. states facing regulatory changes.
It's worth noting that these casinos share ownership under B2Services OÜ, meaning all were impacted simultaneously by the same legal and regulatory pressures. Interestingly, B2Services OÜ continues to operate SportsMillions, McLuck, and Jackpota in California.
Richard Janvrin, a veteran in the field of professional sports coverage, has been closely following the developments in the iGaming industry. He began his journey in 2015 and entered the iGaming space in 2018, covering various aspects such as news, reviews, bonuses/promotions, sweepstakes casinos, and legal matters.
Janvrin, who started writing as a teenager and graduated from the University of New Hampshire, is a testament to the growing interest and importance of the iGaming industry. His insights provide valuable perspective on the strategic decisions made by operators like B2Services OÜ.
As the iGaming industry continues to evolve, it will be interesting to see how operators adapt to changing regulations and maintain their presence in various markets. For now, B2Services OÜ's strategic exit from four sweepstakes casinos in California serves as a notable example of such adaptability.
[1] Source: Online Casino Reports, "B2Services OÜ Exits California Sweepstakes Market Ahead of Regulatory Changes," www.onlinecasinoreports.com, July 2025.
[2] Source: Californian Gambling News, "B2Services OÜ Pulls Out Four Sweepstakes Casinos from California," www.californiangamblingnews.com, July 2025.
- B2Services OÜ has withdrawn several casino-games based platforms, such as MegaBonanza and SpinBlitz, from California's market, as a response to the increasing regulatory scrutiny and the potential passing of California Assembly Bill 831, which aims to ban dual-currency sweepstakes gaming sites.
- The operator, B2Services OÜ, continues to operate SportsMillions, McLuck, and Jackpota in California, despite the withdrawal of other casino-and-gambling sites due to similar regulatory challenges.
- Richard Janvrin, a renowned casino-personalities and iGaming industry analyst, has been closely monitoring the developments in the iGaming scene, emphasizing the strategic decisions made by operators like B2Services OÜ in adapting to changing regulations and maintaining their presence in various markets.
- In the realm of poker, lotteries, and sports betting, the future of the iGaming industry lies in adaptability, given the constant evolving legal landscape, and this instance of B2Services OÜ's strategic exit from California sweepstakes casinos will serve as an example for other operators.
